Elliot Friedman

Hello, I'm Elliot, principal of CROSS DESIGN, formerly KYND. I believe that good design—whether for a luxury brand, a novel invention, or a living plant—has the power to transform lives. My career has been a testament to that belief.

For 20 years, I built a million-dollar business in luxury fashion. My success wasn't just about style; it was about understanding how to foster relationships to ultimately sell a story, a brand, a design. I learned firsthand how intangible assets—the essence of IP—drive real commercial value.

I applied that commercial mindset to my own U.S. patented and trademarked hydroponic product line, CROSS®. With expert guidance and self-study, I successfully navigated the entire patent and trademark prosecution process myself: drafting specifications, claims, responses, and my favorite part, the drawings.

This journey from luxury sales to building my own brand gives me a unique perspective. I don't just see a technical drawing; I see a future product on a shelf. I know the ultimate goal of your IP isn't just a certificate on the wall, but a successful asset in the marketplace.

For the past 10 years, I've helped innovators, growers and patent attorneys by providing technically precise illustrations and practical product development and hydroponic advice through the lens of commercial viability.

If you're looking for a partner who understands great design is just the beginning, let's connect.